Freezers
Ice Cream

Snow Fashion

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It's cold in Russia—three-quarters of the country is Far North. The frost is in the songs, the fairytales, and the paintings of Russia. Most local ice cream brands use folklore symbols and images or speculate on Soviet nostalgia. It’s all long past. Together with Freezers, we’ve created the present of Russian ice cream, using the pure idea of frost.

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Freezers is the selective ice cream brand, that turns product into the experience. The pavilion made of iron and wood and the container made of biodegradable plastic embody the archetypical forms, that can be be whatever you wish to imagine. The flavors of linden, birch, and spruce are frozen fantasies and premonitions. Simple and natural shapes, a strict logo, and clear typography strive to keep the experience as untouched as a snow-covered trail.

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An emblem is the IITP acronym in Russian. It has the connection with the previous emblem, which showed the oscilloscope line, and also reminds of the lightning – a symbol of the telegraph