hyperverse

down the rabbit hole

video in gif

Leibniz postulated that our world is the best of all possible worlds. Is it, though? Imagine seeing a hole to the new world. Would you jump in head-first? Would you go home and hide under a blanket? Whatever you choose you are not going to ever be the same again. The mere existence of other worlds would transform you.

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Hyperverse is the host of all the better words. The client asked us to create identity for their software platform and equipment — VR suits with backpacks that allow their users to literally roam the virtual worlds brought into existence just for them.

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The new worlds are not just high-tech wizardry. They are literal wizardry. Robots riding unicorns — that’s the kind of stuff you can do in Hyperverse. And that would be a boring example. So we have cast a world-jumping spell. For that we have mixed clean spooky depiction of a literal black hole with a couple of old-fashioned hand-drawn legs. Falling into the new world.

reference
The legs reference Roland Topor & René Laloux La Planéte sauvage, 1973
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The wide-lettered powerful logo should be reminiscent of Roger Excoffon. It was dreamed up to induce impression of a fantastic transdimensional airline. The letters carry a deja vu of checking into a first class seat next to a robot or an old- fashioned unicorn.

reference
Air France logotype, 1958 Roger Excoffon
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case related

The new worlds are not just high-tech wizardry. They are literal wizardry. Robots riding unicorns — that’s the kind of stuff you can do in Hyperverse. And that would be a boring example. So we have cast a world-jumping spell. For that we have mixed clean spooky depiction of a literal black hole with a couple of old-fashioned hand-drawn legs. Falling into the new world.

referencetatoo with logo @kate.polyakova instagram
referencetatoo with logo @iskander_h instagram
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Watch out for rabbits — some of them might be late for a very important date.

w

Deliverables: logo, identity, branding, stickers and a tattoo.

brobrolab

adam and the apps