“Photozhir” is an edutainment project of Moscow photographer and tutor Ivan Knyazev, created to inspire by challenge, to grow and maintain the community.
“Zhir” is a transliteration of the Russian word “fat”. It has a meaning of extremely bizarre content. Unpredictability, absurd, and contrast, which Ivan guides participants through are reflected in the city pigeon — a brand mascot.
You never expect pigeon to appear, when hearing “Watch the birdie”, but the pigeon does appear, because he’s most competitive, his habitat is the city, he’s equipped by attention and focus, and witnessing things you can hardly imagine.