Flatplan sells better living through better planning. They develop renovation plans for standard apartments bases on best works of famous architects and interior designers. Customers receive a detailed estimate, step-by-step plans for construction workers, list of materials and reference 3D renders.
The idea of the Flatplan identity is that changes can be planned — if they are changes for the better.
The name itself is a play of words. It is both the literal plan for one’s flat, or apartment, or a house. And it is also the typographical publication flatplan, the way to organize endless chaos into a neat plan. Neatly rearranged letters show that the customer is in control.
Simple forms assure the customers that everything will be easy.
Bold red radiates confidence.
We also shot ads for Flatplan.