Ephemera is a key word for us: these things exist and are being used or enjoyed only for a short time. The lifetime of this corn flakes box prepared specially for Absolut party didn’t exceed 2 hours — less than a moth’s.
Souvenir can for SB Bank. A quality design doesn't always help your business at the end of the day. We've been providing the bank with great advertising campaigns for five years in a row. Yet this didn't stop its' top managers from taking a risky course and ending up bankrupt.