Semrush is a leading online visibility management SaaS platform that enables businesses globally to build, manage, and measure campaigns across various marketing channels.
Marketers analyze, create, improve and inspire. It’s the mechanism always in motion, and the perpetual motion machine is a a metaphor Semrush new visual system.
A symbol of fire stands for a spark that ignites the engine of marketing and for the energy that keeps it going strong. The engine became visible and you can trace the spark rushing through the industry attributes.
How the spark makes industry attributes rotate and interact is depicted through the system of colours, typefaces, graphics, icons, and illustrations used in UX/UI of each company’s product, social network and physical asset.