The magazine emerged with an aim to address thoughts and doubts, which overwhelm sensible person in a modern world. During its’ lifetime this smart edition sucessfully pretented to be a glossy magazine. Despite being fancy and even flashy at times Prime Russian Magazine published a diverse array of serious authors ranging from Slavoy Zhizek and Paul Pepperstein to Nassim Taleb and Julian Barnes

The magazine never had a strict concept for a cover art — we've started each one from scratch and struggled until it was rejected or accepted by the publisher. The number of rejected covers grew dramatically so we even compromised a whole exhibition out of them at Non-Fiction, the largest Russian book fair