The Prime Russian Magazine 2016: redesign

what is to be done?

Producing the renewed main Russian publication on topics of art, sociology and philosophy

Before it’s abrupt ending Prime Russian Magazine had changed it’s long and lush title to short, simple and completely undecipherable PRM. The updated version lasted only for 2 issues but for sure boasted a top design, which is presented below

Specially for Prime Russian Magazine we’ve developed a distinct font, reminiscent of Times Modern font, which was used by prominent German publishing house Suhrkamp Verlag for the series of pocket books on philosophy. With this symbolic move we’ve continued the tradition of providing accessible philosophy to the mass audience


Deliverables: Several issues with print runs of 45,000 copies. Full production cycle: a new logo, branding, design, art-direction