1inch is a project that aggregates liquidity from decentralized exchanges to enable digital asset swaps at the most favorable rates. This rebranding is the result of close synergy between our team and the visionaries of 1inch. Working in lockstep, we translated complex technological power into a cohesive brand experience. The foundation of the new brand architecture is a strategic hypothesis: 1inch unifies DeFi and brings it to the mass user.

The new 1inch branding is simple, bold, and honest. Modular elements symbolize blocks in a chain — they form the framework of the visual system and the backdrop for the new, daring logo.

Presented at the TOKEN2049 conference in Singapore, this collaboration solidified 1inch’s status as an undisputed industry leader. It is both a visual and strategic manifesto proving that DeFi is no longer just a playground for geeks — it is open, innovative, and increasingly connected to the global financial system.