Flowwow is a marketplace that offers flowers and everything that’s given as a gift and brings joy. If joy is a gift, it’s delivered with Flowwow. The new world for the brand is a magical fantasy, created with AI.
In Flowwow’s branding, joy is depicted as a perfect garden with over a hundred characters, product images, and decorative elements. An AI prompt, refined through thousands of attempts, maintains a consistent style across diverse scenes.
The brand environment can evolve, grow, and be nurtured. It feels infinite. AI helped capture abstract feelings and concepts of a perfect world, adding a virtual design director from Shuka to the Flowwow team.
Featured deliverables
Flowwow
Shuka