Flowwow is a marketplace that offers flowers and everything that’s given as a gift and brings joy. If joy is a gift, it’s delivered with Flowwow. The new world for the brand is a magical fantasy, created with AI.
In Flowwow’s branding, joy is depicted as a perfect garden with over a hundred characters, product images, and decorative elements. An AI prompt, refined through thousands of attempts, maintains a consistent style across diverse scenes.
The brand environment can evolve, grow, and be nurtured. It feels infinite. AI helped capture abstract feelings and concepts of a perfect world, adding a virtual design director from Shuka to the Flowwow team.
Featured deliverables
Flowwow
Design director
Brand design lead
Brand manager
Brand director
PR director
PR lead
Media design lead
Product communications design lead
Digital design lead
Banner making lead
Shuka
Creative Strategy Director
Creative director, Concept author
Creative director
Design director
Type designer
Senior designer, Illustrator, Graphics curator
Designer
Designer
Client service director
Lead project manager