Freenow by Lyft is one of Europe’s largest taxi and multi-mobility platforms, operating in more than 180 cities including Berlin, Hamburg, and Lisbon. Founded in 2009 as Mytaxi—the first European app for booking a cab—it has always remained closely tied to licensed taxi services.

The company’s aim is to make urban travel straightforward and dependable. In a crowded market, Freenow by Lyft stands out by keeping the journey simple. From booking to arrival, the experience feels clear and effortless. The new symbol traces the arc of a trip—a clean line that evokes both a route on a map and the motion of a city ride. The typographic forms echo this quality: soft curves suggest speed without friction, movement without interruption.

The design language rests on clear typography and orderly layouts. It translates easily between physical and digital touchpoints: signage on the street, stickers on a car, or the interface of the app. Graphic elements add rhythm and context, while the pared-down structure allows the system to adapt without losing coherence.