IMAN is a fintech company from Uzbekistan, operating under Islamic finance principles. In 2025, it launched IMANUM — an ecosystem of ethical financial products — and asked Shuka to redesign its brand with a more tech-forward and culturally rooted identity.
We created a modular visual system built around the metaphor of five sun phases, linking each product to a time of day. Payments correspond to dawn, while investments reflect evening — aligning function with symbolism.
The color palette is based on natural light shifts, guiding navigation and mood. Architectural forms from Uzbek cities — arches, corridors — add local depth and continuity.
The result: a brand system that scales, adapts, and reflects IMAN’s values. In 4 months, the ecosystem reached 300,000+ users, with 40,000+ transactions and over $5 million in investments.
Shuka