Lacy Bird is a floristry studio and flower delivery, established in 2012 in Moscow to sir up a monotonous market, turn it more creative and sophisticated. Nowadays, Lacy Bird is among Russia’s most trendsetting flower studios. By refreshing the brand outward we aimed to capture its core role in the forefront of premium floristry and help to establish flower sets as a fashion trend.

The visual identity is designed to to be eloquent both in digital communication and packaging system through online store, social media, flower boxes, and wrapping paper. Wordmarks bold letterforms is a reminiscence to the Arts and Craft movement — reduced to a monogram, it also appears as a pattern. An emblem is a literal visualisation of the studio’s title — lacy petals of a blossomed bud are taking shape of a soaring bird.