Mamba is an online dating platform, one of the safest and most welcoming. Mamba connects people who share values and interests—people who value others and seek meaningful interactions. We helped rebuild its brand into a dynamic and vibrant flow to support healthy relationships.

The passionate new brand identity places Mamba in the dynamic, user-focused dating space, with smarter features like advanced anti-fraud, faster verification, and improved matching. A wave-shaped visual language inspired by the “Feel the Wave” concept reflects seamless communication, engagement, and diversity.

The heart-shaped icon is simple and bright, capturing the joy of seeking and finding. Wave patterns carve the letters of the logo, celebrating the variety of connections and unique journeys for everyone. Fruity shades of orange, blue, pink, and yellow energize the brand. All this jazz brings to life the brand’s vision of an inclusive community.

FRIENDS

Illustration

Illustration

Illustration

Illustration

Illustration

Illustration

Illustration

Illustration

FONTS USED

David Jonathan Ross

David Jonathan Ross

David Jonathan Ross

David Jonathan Ross

Shuka

creative strategy director

creative strategy director

creative strategy director

creative strategy director

creative director

creative director

creative director

creative director

design director

design director

design director

design director

art director

art director

art director

art director

designer

designer

designer

designer

web designer

web designer

web designer

web designer

motion designer

motion designer

motion designer

motion designer

client service director

client service director

client service director

client service director

shuka

Mamba Dating

fractal branding®

shuka

Mamba Dating

fractal branding®