Graphics for Nike collection inspired by the running culture of Berlin and unofficially timed to coincide with the Berlin-Marathon 2019: t-shirts, shorts, bras and socks. Clothing that is convenient (and elegant) to run, fall behind, catch up, live and win in. These were the motifs we assembled our groups of motifs around. Two clarifications were needed – this is in Berlin, and this is performance.

The subtle outlines and rhythmic patterns that make up the abstract figures of the characters, and the light typography, stylised as vertical reflections of road markings, are based on the visual rhythm of running. But this takes a secondary place here. First and foremost comes technical necessity.

Shuka

Creative Director

Creative Director

Creative Director

Creative Director

Art Director

Art Director

Art Director

Art Director

shuka

Nike Berlin-Marathon Collection

fractal branding®

shuka

Nike Berlin-Marathon Collection

fractal branding®