Nume is a women’s fashion brand by Lamoda marketplace. Nume reimagines classic silhouettes and combines them with seasonal mass-market trends. It brings a relaxed and playful touch to everyday elegance.
Nume is a mirror. In it, you are always new, bold, and different. You are like this even without Nume, but Nume reflects you in a way that amazes others. Whether at a parent-teacher meeting or during a video call. The logo’s symmetrical shapes, mirror-like typography, and reflected figures in photos expresses the lively spirit of the brand.
The arched lines of the logo mirror each other across the central axis. The “E” stands out, looking like an upside-down “M.” This playful touch makes the logo feel free and dynamic. The reflected shapes merge into a symbol that grows into an endless pattern, emphasizing individuality.
The reflection metaphor continues in the silver and glossy materials of the monochrome palette. These elements add depth. The visual language is minimalist and almost invisible. Yet, it draws attention with subtle details, keeping the reflection of your playful elegance even when you step away from the mirror.
Featured deliverables
Lamoda Brand Team
Managing Director of Marketing team
Director of the Brand Management and Brand Communications Department
Head of the Design Department
Head of Private Label Brands
Senior Creative Designer
Head of the Private Label Brands Development Group for the Clothing Category
Senior Designer of the Women’s Private Label
Lamoda Creative Team
Director of the Content Creation Department
Head of the Creative Content Department
Head of the Special Projects Producers Team
Head of the Creative Content Stylists Team
Head of the Online Catalog Department
Senior Photographer
Project Manager
Creative Producer
Decor
Gaffer
Muah
Senior photographer for the stills shoots
Coordinator
Friends
Photos Retouch
Fonts Used
Dinamo Typefaces
Shuka
Creative Strategy Director
Creative Director
Client Service Director
Senior Design Director
Art Director
Designer
Designer
Designer
Senior Motion Designer
Motion Designer