Nume is a women’s fashion brand by Lamoda marketplace. Nume reimagines classic silhouettes and combines them with seasonal mass-market trends. It brings a relaxed and playful touch to everyday elegance.
Nume is a mirror. In it, you are always new, bold, and different. You are like this even without Nume, but Nume reflects you in a way that amazes others. Whether at a parent-teacher meeting or during a video call. The logo’s symmetrical shapes, mirror-like typography, and reflected figures in photos expresses the lively spirit of the brand.
The arched lines of the logo mirror each other across the central axis. The “E” stands out, looking like an upside-down “M.” This playful touch makes the logo feel free and dynamic. The reflected shapes merge into a symbol that grows into an endless pattern, emphasizing individuality.
The reflection metaphor continues in the silver and glossy materials of the monochrome palette. These elements add depth. The visual language is minimalist and almost invisible. Yet, it draws attention with subtle details, keeping the reflection of your playful elegance even when you step away from the mirror.
Featured deliverables
Lamoda Brand Team
Lamoda Creative Team
Friends
Fonts Used
Shuka