SONU by Lamoda is a technological sportswear brand focused on comfort, movement, and bodily awareness. By conveying the sensation of the body—fluid, shifting, and never fixed—SONU frees sport from competitive logic and rigid standards. It stops being an arena and becomes a process. The brand invites a deeper connection with the body, helping people find their own rhythm and pleasure in movement itself.

SONU’s visual language is minimalist, sensual, and almost invisible. Yet it draws attention through its impressionistic quality and refined technological details. The metaphor of movement as a powerful sound wave is embedded throughout the brand—in its name, the logo design, and the photographic style. A contemporary tone is set by elegant iconography and typography built around a lively, dynamic typeface with a strong character: CoFo Weather stretches, leans, and adapts to rhythm.