Summeet is an Australian tech company founded by blogger and entrepreneur Malika Nikolaeva, together with her husband. Her 2021 Reels course became one of the most popular in Russian-language Instagram — with over 7,500 participants from 70 countries.

Malika’s authenticity brought together women from around the world. Wanting them to connect more deeply, she created Summeet — a platform for those seeking closeness through shared values. Shuka joined the community to help define the brand’s positioning, articulate its character, and develop its visual language.

The brand system conveys a feeling of support, authenticity, and warmth. Its bold, scalable graphics are built from simple shapes and clear messaging — giving the brand a first-person voice that speaks to those seeking connection, not validation. Or, as Malika puts it: “One true friendship instead of a thousand likes.”