Established in 2014, Yulia Wave captures the essence of modern women's strength and sensuality. Its branding seamlessly combines bold aesthetics with expressive freedom, celebrating natural beauty and reflecting Yulia Wave's aspiration to be an influential figure in contemporary women's fashion.
The “Partner in Crime” concept goes beyond mere fashion, symbolizing a deep bond of support and spontaneity. Alchemical symbols inspire a unique language that acts as a secret code among confidantes.
The character is evident in the robust grotesque graphemes of its logo and the elegant monogram. This blend of smooth and rigid forms symbolizes the brand's nature, conveying both authority and introspection.
Featured deliverables
Friends
Fonts Used
Shuka